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Promotional photos for the latest Harry Potter film, “Harry Potter and the Half-Blood Prince,” are being used to promote knitting materials sold by Opal, according to Oh No They Didn’t. Promotional pictures of the various cast members are featured on eight different colored balls of yarn.
This is a very interesting way to promote the new Harry Potter movie. It is appealing to a specific sect of Harry Potter fans, and there will no doubt be dedicated Harry Potter fans who also knit that will purchase these products. In some ways I think this is kind of silly, it seems there will never be an end to Harry Potter related products, from t-shirts to school supplies and now yarn. Regardless, there will always be some fans that will buy these things no matter how silly they are. I do not think this will attract new people to Harry Potter, but it will intrigue people that are already fans and also happen to knit. My prediction for what’s next: Harry Potter gardening equipment. Shovels, hoes, flower and plant seed packets with Harry Potter characters on the packaging. It is going to be a hit, I am sure.
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